The Strawberry Shortcake Franchise and Jenis Ice cream collaboration campaign's objective was to reach families and people who enjoy sweet desserts or are fanatics of the Strawberry Shortcake Franchise. The Strawberry Shortcake franchise are kid friendly and the characters are named after desserts making it perfect for ice cream. The collab makes use of bright vibrant colors which are cohesive to both their brandings’. I incorporated the main character illustrations into the mashup of each of the products. For the lid of the packaging I designed all of them to match the elements of each of the characters hats. Because the Jenis Icecream Packaging is usually minimal, I stuck to a simple pattern of the desserts. By mashing these two brands it helps leverage Jenis Icecream’s independently owned business and attracts generations of girls, families, and fanatics of the franchise to try these unique ice cream flavors that Jenis Icecream offers.